Client

BA Bakery

Service

Link

Client Location

Gurugram, India

Outline

BA Bakery, a brand under Butterfly Ayurveda, is an Ayurveda-inspired bakery that develops freshly baked products with ingredients uniquely different from regular baked items. Their entire product range focuses on helping people with lifestyle-related ailments and generating a holistic sense of well-being in every individual.

cookies, bread, and their ingredients shot in a rustic yet contemporary Indian aesthetics, 2022

packaging shots against bright backgrounds with a focus on the brand identity, packaging material, and the products within the box, 2022

cakes and biscotti shot with the key ingredients against light textured backgrounds in a style following the theme of local-global, 2019

Product Photography

2019 / 2022

Through the years, we have tried to capture BA Bakery’s products in multiple styles with a focus on everyday household items found in an Indian home, suggesting that these recipes belong here, in the Indian kitchen.

While shooting their cookies and loaves of bread, the brief was to construct a sense of tradition through used silverware, metal containers, wooden bases and natural light. Deep backgrounds and human interactions helped spotlight the cookies, bread and key ingredients while creating a festive atmosphere and placing the products in the warm comfort of home.

For cakes and biscottis, the emphasis was on the unique ingredients that set BA Bakery’s products apart. Light, bright, and minimal images focussing on the texture of the baked goods made the products tempting and created a fresh-out-of-the-oven feel.