Outline
Ayurvedic teas, herbal infusions and cookies designed for different timings of the day with tri-dosha pacifying (Vata, Pitta, Kapha) qualities
Ayurvedic medicines and supplements
Diwali gift hampers, 2022
Rakshabandhan gift hampers, 2023
Product Photography
2020 - 2023
It has always been our pleasure to be associated with Butterfly Ayurveda. All their photoshoots were thoughtfully designed to depict the invigorating freshness of the products and the organic essence inherent in their raw materials.
The use of light-textured backgrounds in muted pastel tones, combined with complementary elements, helped create striking visuals that foster a deep sense of reassurance and connection with nature’s bounty. Their packaging, which is young and vibrant, helped in adding a well-needed pop of colour to the overall composition. Additionally, the sparsely populated set-ups with the essential ingredients exuded a genuine ambience, cementing the brand’s credibility as a leading and trustworthy producer of Ayurvedic products not only in the Indian market but also across the world.
Hand Model
Haidam Zeme
Shoot Location
New Delhi, India
a series of photos representing Akshi, the founder of the brand, interacting with the products, its packaging and their indigenous ingredients
Lifestyle Photography
2019 - 2023
For lifestyle photography, we focussed on capturing human interaction with a curated selection of products, integrated seamlessly into daily life in a tranquil setting and across various routines. Akshi, the founder of the brand became the face of the shoot, embodying the essence of the brand.
The lifestyle moments sought to challenge preconceptions and stereotypes about Ayurveda, bridging the gap between tradition and modernity. The shoot also aimed to resonate with individuals, prompting them to reflect on their bodies, health, and overall well-being. Ultimately, the goal was to empower individuals to make informed choices and embrace all that Butterfly Ayurveda has to offer.
