Client Location
Gurugram, India
Outline
Cafe Pasticcino was a Gurgaon-based quaint and warm Italian eatery. It was started by the duo Parvez and Suruchi to share their love for food. The project involved creating their brand identity, packaging, and menu design. The main idea was to blend comfort and tranquillity with modern elegance.
logo explorations
left: brand colour palette
right: initial mood board and image style guideline
envelope, letterhead and business card designs
paper and carry bag designs for delivery and takeaways
sticker design for packaging
dining and take away menu design
cafe signage
Brand Identity
2018
As integral members of the Cafe Pasticcino team since its inception, our mission was to cultivate the brand’s identity along with its menu and packaging. To achieve a cohesive vision, we meticulously crafted marketing materials and touchpoints that spanned across the brand, encompassing elements such as envelopes, letterheads, business cards, signage, and guest materials.
Our involvement extended beyond the surface level, encompassing interior design and menu planning. Our goal was to fashion a natural and inviting environment that offered a respite from the fast-paced city life, evoking a sense of tranquility and delight.
