Our role involved creating imagery  and short videos for their E-commerce website. The images were also used for promotional activities across various marketing platforms.

During the product shoots, our vision was to evoke a feeling of tranquillity that celebrates life and authentic living. We aimed to capture the essence of relaxed meals spent with loved ones through simple table settings, portraying the joy of a delightful meal. By utilizing natural light and playing with light and shadows, we were able to accentuate the products. The overall colour palette exuded a neutral and organic tone. The incorporation of soft and subtle human interactions highlighted the practicality of the products alongside the richness of the food.

Light dishes, loaves of bread, fresh fruits and vegetables, and complementary drinks in tinted glasses added vibrancy and texture to the shots. The final selection was a mix of images with and without the use of food items.