Client Location
New Delhi, India
Outline
Wadhus firmly believe in the motto "Health is Wealth". Their collection boasts an array of premium quality nuts, seeds, dried fruits, berries, and spices - carefully hand-picked keeping their customer's well-being in mind. Embracing transparency, they encourage the customers to indulge their curiosity in the world of superfoods and health foods.
logo explorations
a vibrant colour palette for the product range
business card
logo stamp
packaging design for almonds, cashews and pistachios
design layout for 12kg boxes
sticker design
Brand Identity
2020
The Wadhus brand identity design project was an exciting journey that involved creating various elements. We kicked off the project with in-depth brand research and mood boards, which set the tone for the development of the logo, colour palette, and brand fonts. The resulting logo unit featured bold fonts and a clean brand illustration, carefully crafted to embody the brand’s essence. We opted for a vibrant colour scheme that could adapt to a wide range of products, ensuring a premium look while maintaining the brand’s heritage.
In terms of packaging, we designed 250g pouches, along with 12kg and 20kg boxes, each sporting lively colour combinations tailored to products like cashews, almonds, and pistachios.
