Outline
With N. is a clothing brand consciously driven to integrate handloom into everyday life. The brand takes inspiration from the ordinary, transforming handwoven textiles into seamless additions to your daily routine. Their garments are meticulously crafted and prioritize the well-being of weavers, celebrating the rich diversity of textiles from various regions in India.
homepage
left: journal
center: philosophy page
right: design process page
wholesale page
garment care page
single product page
travel page
website on mobile and tablet
E-Commerce Website
2023
At the heart of the brand lies the principles of translucency, sophistication, and minimalism. These values guided our approach to designing their e-commerce website. We opted for a clean layout and paired it with well-balanced contemporary fonts to establish a polished and refined brand presence.
The colour palette of the website drew inspiration from the brand’s season-less clothing, complementing its soft imagery. We incorporated gold and rust as accent colours to introduce layers of visual interest.
The overall design aimed to evoke a sense of a modern-day narrative or an art essay.
